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You’d have to be blind Freddie Mac if you haven’t at least noticed the global financial crisis this week. Wall Street recorded its biggest one day point slide and markets around the world followed suit. Interestingly though I haven’t heard anyone refer to this week’s event as a crash. Does that conjure up too many nasty images?

Personally I think this crash (that’s what I’m calling it) is going to lead to a recession. If that’s the case there will of course be major repercussions. I know a lot of people advocate the idea of worrying about the here and now, but we take a long-term view and we’re preparing ourselves, JIC (just in case).

I’ve taken inspiration and sketched out a little mind map for the benefit of the team here. It’s important that everyone realizes the seriousness of what might happen - especially the Gen Y types who haven’t experienced a significant downturn before. So I drew a little word map for people to more easily understand some of the aspects of economic recession:

Word map of what happens in a recession

I hope that’s not too complicated to follow! It was a rush job, so excuse the mess.

We’ve developed what we think is a great way to send large files around the world. 2Large2Email has done away with the need to mail those massive files on a CD and it sure has reduced the number of emails that bounce because the attached files are too large! Now our mission is to make sure we’re presenting the product to a market with reduced cash flow in such a way that it’s still presenting good value and a worthwhile alternative to email and couriers.

We’re a small part of a public company and we have to pull our weight. If we better understand the environment in which we work, the better our product offering will become. We’re here for the long run and we’ll keep adjusting our business model to make sure we’re still offering what the customer wants.