I am a big Google fan. I love the way they turn markets upside down. Search has been revolutionised, they have ventured into the operating system market, and they are doing amazing things with library books to the Internet. That’s all great. I think though, the inner geek is shining through with their maps.
Yesterday someone from our Sydney office needed directions to get to a partner’s office on Miller Street, Chesterfield from North Sydney, Australia. Chesterfield happens to be a suburb not to far away from North Sydney but also a location in South Carolina, USA. I would think, if I were Google, and two results came up for the same name I would either go with the closer destination or maybe offer an alternative.
Google Maps however thought it would be hilarious to have us kayak across the Pacific ocean to Japan. Ha ha. It’s all well and good to offer a great service but sometimes you just have to be a little bit more realistic. We had a good laugh but decided we were not inclined to go paddling.

Side-splittingly hilarious, but not very helpful.
Two of the company’s products 