It’s always exciting and extremely rewarding to come up with something that works and is well received by people.
Back in the day when my team was tasked with managing my college’s online publication, we really had our work cut out for us. Our predecessors’ policy of just ensuring that the website was functional and not publishing up to date features and stories wasn’t very effective (to say the least) at getting people onto it, and no one, not even people from the college paid much attention to the website at all. It then became a cycle of undoing. As web traffic to the site decreased, so did the enthusiasm and moral of it’s writers, and it showed in the material they wrote, which in turn caused web traffic to spiral further.
The first thing we did when we came on board was to scrap the whole website and start from the ground up. We had to rebrand our image and distance ourselves (short of changing our name) as much as possible from the old design and layout. Next, we went out of our way to actively seek out corporate partners such as movie distributors and game publishers to ensure we’d get our hands on their press releases as well as the latest products they had to offer, and other similar content providers for ad and content exchange oppotunities. Being a student initiative, it wasn’t easy getting any sort of partnership going with proper functioning businesses, but eventually our perseverance paid off and within a month, the positive effect our actions had were quite telling. Because we were getting all this new exposure, our contributors and writers were more forthcoming and we had a larger talent pool to select from. This in turn made the new website a success as within half a year, it achieved over a million hits.
Now I don’t intend to boast but working with the team here at 2Large2Email resembles my college website experience to a certain extent minus the part about predecessors. We’re extremely pleased that despite the competition, people are still able to recognize the utility and effectiveness of the service we provide and support it. This in turn makes us all the more encouraged to further improve and innovate our brainchild, and as a business, grow along with everyone.
