I briefly touched on file-sending and file-sharing websites in my last entry, but I decided it’s something I’d like to talk a little more about.
I’m sure everyone’s used a file-sharing site before. In fact, I used one yesterday myself, to receive a file from a friend. I felt a bit sick afterwards.
Alright, tell me if this sounds familiar.
You open a notification email from a file-sharing company, and after scrolling up and down to skim through the rubbish and find the right link, you click it. It takes ages to load, because the page you arrive at is infested with flashy, trashy ads. It gives you the option of either downloading with paid premium (with ALL of these fantastic benefits that you can get! Hurray!) or downloading free (this option is in a small font, on a grey miserable little button). You move your mouse over the free option to click it, and then - SURPRISE! An online poker ad pops up in front to trick you into clicking on it accidentally. You successfully close it and click on “download free” - only for it to prompt you to prove that you’re not a computer, by deciphering this almost IMPOSSIBLE-to-read 5 digit number-alphabet combination. You somehow get it right - but don’t be too happy too soon, because you’ve got to wait for 45 seconds before you can even click “download”. And when you do, painfully slow download speeds and a quick page jump to another obscure gambling website ensues.
So just in order to download ONE file, you have to undergo this Indiana-Jones-like adventure of dodging ads and deciphering cryptical characters, as well as possibly picking up a few trojans on the way.
Frankly, I don’t like the way they abuse the user into their “premium” services. “Sure, you can have your download, but we’re going to bash the hell out of you before you get there so that you’re going to wish you paid your share.” Now this tactic makes me sick. I’d never wish that on any customer. We offer our services safe, clean and easy-to-use. We want it to be about usability and intuitive design. Confusion and frustration should not be a part of the simple process of downloading and transferring files - and this, I think, is one of the most important concepts we base our design on.
What are your thoughts?